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LinkedIn is the world’s leading business network, with over 800 million members. LinkedIn marketing uses the LinkedIn social network to make connections, generate sales leads, increase brand awareness, build business partnerships and relationships, share content, and drive traffic to your website. It’s not just about broadcasting your message — it’s about finding the right audience and starting a conversation that leads to action.
For B2B marketers, this makes LinkedIn an exceptional tool. But it’s not just limited to B2B.
B2C companies can leverage LinkedIn to build brand credibility, attract high-quality leads, and boost overall marketing strategy. After all, the professionals on LinkedIn are also consumers in their personal lives.
Importance of LinkedIn Marketing
1. Third Most Used Social Media Platform among Business Owners
Instagram ads are a great way to get in front of a wider audience of potential buyers. Online business owners may use Instagram to enable users to make direct product purchases without leaving the app or driving traffic to their website, as the ads redirect the users there.2. Effective Platform for Generating Leads
The traffic generated through the LinkedIn referral had the highest lead conversion rate amongst the different social media platforms. This platform has been continuously generating an increased number of leads for B2B businesses.