In Youtube advertising, companies can utilize its many video ad formats or use it in part with display campaigns. Youtube itself has over two billion monthly logged-in users, with 500 hours of video content uploaded every minute to the platform. Each visitor, on average, spends 11 minutes and 24 seconds on Youtube every day, and every visit to Youtube on average leads to 6.5 pageviews. Advertising on Youtube, therefore, produces many opportunities for companies to expand their online marketing strategy.