With over 2 billion active users, Instagram has established itself as one of the leading social media platforms out there today. And as such, Instagram has a huge, diverse online community and marketing potential at your disposal. With a younger, more engaging audience, this platform could make the difference in your products’ awareness campaigns, brand following, engagement rate, and ultimately, your return on ad spend (ROAS).
1.Generate Leads and Increase Traffic
Instagram ads are a great way to get in front of a wider audience of potential buyers.
Online business owners may use Instagram to enable users to make direct product purchases without leaving the app or driving traffic to their website, as the ads redirect the users there.
2. Raising Brand Awareness
With over 1 billion users worldwide, there are few platforms better than Instagram to grow brand awareness.
Advertisements on Instagram enable your business to connect with a massive audience, and in turn raise awareness of your products or services. With Instagram ads, you can reach people all around the world and continue to raise awareness to build trust among its users.
3. Advanced Targeting Features
Instagram Ads allows you to focus on showing ads to the perfect customer segments, who are the most likely to convert into buyers.You can also retarget audiences with Instagram ads. Using whatever data you have available, you can serve ads to people who have interacted with your website, and more.