Google Display Network

Creative Marketing Agency

The Google Display Network covers millions of websites, giving you easy access to 90% of the world’s Internet users.

GDN advertisements are huge in scale, and their placement is eye-catching. Display ads are definitely the way to go if you want to build brand awareness. With the most comprehensive audience definition on the web, you can promote your brand as potential customers browse the web. You can serve display ads based on more metrics. From age, to gender, location, and even user interests – you can target specific audiences.

Display ads can also be remarketed across different websites. When you leave the website and still see the relevant advertisements are issued by GDN. Multimedia advertising has a variety of advertising forms, allowing companies to choose different advertising formats to create flexible and perfect advertising solutions.

Whether desktop or mobile ads, when displayed at the right time can turn users into valuable customers.

1. More Affordable CPCs Than Paid Search

For business owners with a smaller budget to work with, competing for a limited number of keywords on Paid Search and paying the high cost-per-click that are associated with some industries maybe not be the most viable or feasible strategy.

GDN is a more cost-efficient option that will help establish online presence and visibility, especially for the companies that are in industries with high average CPCs.

2. To Increase Your Brand’s Awareness

GDN ads have the potential to appear on over 2 million websites and in over 650K apps. It exposes you to potential customers before they are even looking for the product or services that your business offers. And It allows your business to stay top-of-mind, increases brand awareness, increases online presence, and it also helps your Paid Search yield better results.

3. Opportunity to Reach Your Lowest Hanging Fruit Through Remarketing

A situation could be in which your potential customers land on your website, or landing page but have yet to convert. Remarketing is where it gets really good for business owners.

You can also make use of the GDN to serve remarketing ads to those people that didn’t convert, this can be done over time. These ads will serve to encourage the people that have previously visited your site or landing pages to return and take the next steps as soon as they are ready to do so.

4. Catch Attention Visually

There are many different ad sizes to choose from, you can make use of a variety of images to prominently feature our products and services on Google’s Display Network. When you use images, people are able to better connect with you products or services.

Bravo Marketing Consultancy Limited is a comprehensive marketing company that provides one-stop services, including brand design, social media content marketing, video production, web development, e-commerce development, search engine optimization. 

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