Facebook ads are paid messages from businesses that are positioned between normal (or organic) content that lives on your newsfeed. To do this, advertisers create campaigns with specific goals (which we call objectives) and ads within those campaigns to help them reach those objectives. For example, a business may create a Facebook ad campaign to increase website visits. They would then design various ads with images, videos, or other content targeted at a specific audience to direct as many users as possible to their website. The magic behind Facebook ads lies in their targeting capabilities. When setting up an ad, advertisers can choose to show their message based on a myriad of factors: Demographics, Location, Interests, Behaviors, etc.
1. Facebook Facilitates Lead Generation
Facebook ads can send customers automated messages through Facebook Messenger and then analyze the response, helping you discover what the customer wants.
For small businesses, this tool is a helpful asset for generating leads without constantly monitoring Messenger or Facebook on the desktop.
The automated conversations make it easier for companies to connect to target customers, understand their interests, and convert prospects into paying clients.
2. Increased Website Traffic
Facebook marketing serves as a powerful driver of website traffic. We can share links to our posts, enticing people to click and visit our website. By consistently sharing high-quality and engaging content, we can build a loyal audience and drive a steady flow of traffic to our website, potentially increasing followers and generating leads.
