The emergence of online sales platforms was once regarded as a competitor by traditional retailers.

With the popularization of the Internet and mobile applications, merchants have begun to pay attention to digitizing their businesses and actively develop online platforms. The so-called “O2O” strategy was born.

However, in the new era of technology, big data and artificial intelligence, as well as increasing customer requirements, the boundaries between online and offline are becoming more and more blurred, and competition no longer focuses on one-way online or offline models, but returns to the most Basic: Provide consumers with the highest quality consumption experience.

Therefore, the ability to seamlessly integrate offline and online platforms, and optimize consumers’ consumption experience through a more complete strategy and layout is the only way to achieve successful digital transformation and achieve a true DigitalEx!