Background

Since its integrated establishment in 2009, Industrial and Commercial Bank of China (Macau) Co., Ltd. had planned to hold a series of celebration activities to celebrate the first 10th anniversary of serving the citizens in Macau through continuous efforts and steady operation.

Challenges

ICBC (Macau) needs creative and professional marketing planning partners to develop a series of activities to celebrate its 10th anniversary in order to review the development of ICBC Macau in the past ten years and look forward to the future, as well as deepen public’s understanding and recognition of the brand.

Strategies

– Event planning
– Videos production
– Facebook Management
– Online Games (Online Campaign)
– Charity Run planning
– Digital marketing